- How to change your Facebook page to a local business page
- The benefits of having a local business page on Facebook
- How to optimize your local business page on Facebook
- The top 10 local business pages on Facebook
- How to use Facebook Insights to track your local business page
- The dos and don’ts of running a local business page on Facebook
- How to create a local business page on Facebook
- What to include on your local business page on Facebook
- How to promote your local business page on Facebook
- Troubleshooting tips for your local business page on Facebook
Many small businesses are using Facebook to promote their products and services. If you’re one of them, you may be wondering how to change your Facebook page to a Local Business page.
Checkout this video:
How to change your Facebook page to a local business page
To change your Facebook page to a local business page:
1. Go to your business page (you must be an admin to make this change).
2. Click “Edit Page” in the top right corner.
3. In the “Page Info” section, click “Page Type” and select “Local Business or Place” from the dropdown menu.
4. Fill out the information about your business, such as category, address, phone number and website. Be as complete and accurate as possible.
5. Click “Save Changes” at the bottom of the page.
The benefits of having a local business page on Facebook
There are many benefits of having a local business page on Facebook. For one, it allows you to connect with your local community and promote your business to a wider audience. Additionally, it helps you build relationships with other local businesses, which can lead to collaborative marketing efforts and referrals. Finally, it provides another level of customer service by allowing you to quickly respond to questions and concerns from customers.
How to optimize your local business page on Facebook
There are a few things you can do to make sure your local business page on Facebook is optimized for customers and search engines.
First, be sure to fill in all of the information fields Facebook provides. Include a description of your business, your website address, your physical location, your hours of operation, and any other relevant information.
Next, upload high-quality photos of your business, products, or services. You should also include a cover photo that represents your brand well.
Finally, stay active on your page by regularly posting updates and engaging with customers who leave reviews or comments. By taking these steps, you can improve your chances of being found by potential customers both on Facebook and through search engines.
The top 10 local business pages on Facebook
As of July 2017, Facebook had 2 billion monthly active users. Of those, 155 million were in the United States and Canada. That’s a lot of potential customers! If you’re a local business, you need to be on Facebook. The good news is that it’s easy to set up a Facebook page for your business. The bad news is that there are over 60 million business pages on Facebook, so you need to make sure yours stands out.
Here are the top 10 tips for making your local business Facebook page successful:
1. Use keywords in your Page name
When people search for businesses on Facebook, they use keywords. Make sure your Page name includes the keywords that potential customers would use to find you. For example, if you own a shoe store in Los Angeles, your Page name could be “Joe’s Shoes – Los Angeles Shoe Store.”
2. Include important information in your About section
Your About section is one of the first things people will see when they land on your Page, so make sure it includes important information about your business, such as your address, phone number, website URL, and a brief description of what you do.
3. Use attractive visuals
People are visual creatures, so make sure your Page includes attractive visuals such as photos and videos. High-quality photos are especially important if you’re a retail business because potential customers want to see what your products look like before they buy them.
4. Be active
If you want people to like and follow your Page, you need to be active on it. Post regularly and respond quickly to comments and messages . . . even if the comment is negative!
5 consider using local targeting for your posts
6 Use calls to action 7 Run promotions and competitions 8 Leverage user-generated content 9 Tag other Pages in your posts 10 Boost your most popular posts
How to use Facebook Insights to track your local business page
If you manage a local business page on Facebook, you can use Facebook Insights to track how well your page is performing. Facebook Insights is a powerful tool that can help you understand your audience, track your page’s reach, and see how people are interacting with your content.
To access Facebook Insights for your local business page:
1. Go to your business page and click on the ‘Insights’ tab in the top navigation bar.
2. From here, you’ll be able to see a variety of metrics related to your page, including ‘People,’ ‘Reach,’ and ‘Engagement.’
3. Click on any of these metrics to see more detailed information.
4. To see Insights for a specific time period, click on the ‘Date Range’ drop-down menu in the top-right corner of the page and select the timeframe you want to view.
The dos and don’ts of running a local business page on Facebook
With over 1.86 billion monthly active users, Facebook is a platform no business should ignore – especially if your target market is local. But with so many people and businesses on the platform, how can you make sure your page stands out?
Here are some dos and don’ts of running a local business page on Facebook:
1. Use high-quality images
2. Respond to messages and comments promptly
3. Use relevant keywords in your page’s About section
4. Post regularly and use a mix of text, images, and video
5. Take advantage of Facebook’s call-to-action buttons
6. UseFacebook Insights to track your performance and improve your results
7. Promote your page offline as well as online
8. Consider running Facebook Ads
9. Keep your page up-to-date
10. Encourage customer reviews and testimonials
1. Post unprofessional images or videos
2. Ignore messages and comments from customers
3. Stuff your keywords – use them naturally and sparingly
4. Post too much or too little – find a balance that works for you 5. Forget to use call-to-action buttons 6. Neglect to track your performance with Facebook Insights 7
How to create a local business page on Facebook
If you have a physical business location that customers or clients visit, you can create a Facebook Page for it. To create a Local Business Page on Facebook:
1. Go to www.facebook.com/pages/create.
2. Select “Local Business or Place.”
3. Enter the information for your business, then click Get Started and Continue.
4. Follow the instructions to finish creating your Page.
What to include on your local business page on Facebook
In order to change your Facebook Page to a local business, you will need to include the following information:
-Your business name
-A physical address for your business (this can be a PO Box if you do not have a storefront)
-A category that best describes your business
-A phone number for your business
-An email address for your business
In addition, you may also want to include the following information:
-Your website URL
-Your business hours
-A description of your products or services
-Images or videos of your products or services
How to promote your local business page on Facebook
If you own or manage a local business, it’s important to make sure your Facebook Page reflects that. A local business Page helps people find your business and connect with what’s happening there.
To change your Page’s category to Local Business:
Click About on the left side of your Page.
Click Page Info in the middle of your Page.
Click Edit next to Category.
Select Local Business from the dropdown menu.
Click Save Changes.
Troubleshooting tips for your local business page on Facebook
If you’re having trouble changing your Facebook page to a local business, here are a few troubleshooting tips:
First, check to see if your page is eligible to be changed to a local business. To do this, go to your page and click “About.” If you don’t see the option to change your page to a local business, it may not be available in your area yet or your page may not be eligible.
If you do see the option to change your page to a local business, click “Edit Page Info.” From there, select “Local Business or Place” from the Category drop-down menu and fill out the required information. Once you’ve completed all the fields, click “Save Changes.”
If you’re still having trouble, we recommend reaching out to Facebook directly for more help.