I was listening to a CD given to me by a client recently and it was about marketing and promoting your business and how to get a good web presence. But something the speaker said really made me sit up and take notice. She was explaining that the reason why many great looking websites don’t achieve well on search engines was because ‘web designers are artists’. Well, I’m here to tell you they are NOT!

Many people confuse Graphic Designers with Web Designers and I agree that many Graphic Designers also do websites, but not all Web Designers are graphic designers.

When I have people approach me to do their websites and they start telling me what logo they want and other images, I have to explain that I will need to outsource that work for them, unless they know a graphic designer themselves. I cannot provide that service to them personally. For that same reason, some people send me files created by graphic designers and expect that I will be able to access them or edit them - and frequently they are in a program that the graphic designer used.

I can certainly create websites and even use existing templates that have been sourced and purchased on your behalf, but I’m unable to edit graphics or create them from scratch. And there are many other web designers who operate the same. Consequently many work with teams so that they have graphic designers and others assisting them on some sites.